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Joined: 06 Jul 2005
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|Posted: Tue Feb 14, 2006 8:53 am Post subject: (Math) Length, Perimeter, Area, Volume
Source: University of Chicago Press Journals
Posted: February 13, 2006
Which Holds More: A Tall, Thin Glass Or A Short, Fat One?
A fascinating new study from the March 2006 issue of the Journal of Consumer Research explores how our senses interact to gauge volume, with important implications for perception of consumer products and consumption patterns. Specifically, the article argues that "elongation effect" -- the common tendency to think that a tall, thin glass holds more than a short, stout glass of equal volume -- is reversed when touch is used instead of sight to evaluate how much a container holds.
"We tend to focus on physical/product features and not so much on the sensory appeal of products and features," explains Aradhna Krishna (University of Michigan). "There is enormous scope for future research in marketing studying how different senses individually and through their interactions affect consumer perceptions, behavior, and choice."
For one portion of the study, subjects were blindfolded and asked to handle the two glasses. With the removal of sight, subjects perceived the shorter, wider glass to have a larger volume than the taller glass. This reversal was upheld in another portion of the experiment in which subjects were not blindfolded but introduced to visual distractions, including a series of 30-second advertisements.
"In movie theaters where patrons eat popcorn while watching the movie, the visual sense is loaded ... whereas the haptic sense (touch) is occupied for a long time holding the popcorn container," Krishna explains. "If only one type of container is to be sold by the theater, the shorter, fatter one may bring greater satisfaction to consumers."
Questions to explore further this topic:
What is length?
What is the meter?
Unit conversions for length
What is relativistic length contraction?
What is a perimeter?
What is area?
What is surface area?
Perimeter and area, how are these related?
What is volume?
Length, perimeter, area, volume, how are these related?
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